Business News And Reviews For South East Queensland
Gold Coast & Brisbane Businesses

The Beauty Business

Beauty is an integral part of our society, and it’s so much more than aesthetics, and it goes way deeper than the skin. There are several aspects to the beauty that we are going to discuss today, each one being an important part of the business. The basics include hair, cosmetics, beauty creams, and nail care, each of which is entirely unique in their own way.  

Hair – The Top of the Industry

In the beauty industry, hair is often considered one of the most difficult mountains to climb, especially if you’re trying to work with anything other than Type A hair. There are a plethora of products on the market, from hair color, to flat irons, and of course a range of solutions intended to transform one type of hair into another. As with any other industry, it’s all about quality, and the skill of the hand guiding the product. As with any product line, though more so with hair than anything else, there are two different product lines, salon, and drugstore. The naming convention makes it seem fairly simple, however, they use different ingredients, with salon-grade materials not only costing more but being more effective. Generally, the lower grade products, such as shampoo and conditioner, tend to use lesser ingredients so as to save the customer money, which doesn’t often work out well in the long term.

Cosmetics  – Making it Look Good

Without a doubt, cosmetics are one of the most crucial parts of the beauty business, and with good reason. Cosmetics are intended to change the color and contour of the face, turning an ordinary countenance into something extraordinary. Creams, foundations, lipsticks, eyeliners, primers, setting sprays, and more; it’s all just the tip of the iceberg. Good makeup can be very expensive, with a simple bottle of foundation costing up to $50, depending on the brand.

Beauty Creams – Anti-Aging and Beyond

In the beauty business, beauty creams are used for a variety of reasons, from collagen creams and elastin to rejuvenate your face, to hydrating masks that will keep your skin looking soft and bright to anti-aging clinics performing non-surgical treatments. The opportunities are endless, and there are many ways to use these beauty products in combination with other products on the market. It all comes together to create an amazing end result and a perfect beauty regiment. Many of the anti-aging creams on the market are highly effective, and can easily help you to lose several years by tightening the elastin in your skin and renewing that youthful glow that you have long since lost. Beauty creams are also used as a preventative, to avoid the effects of aging altogether.

Nail Care – It’s All About the Style

Another important part of the beauty business, nail care is so much more than just fun colors, it’s also about the type of manicure, the type of nail, and the duration of the treatment. Gel nails, for example, are one of the most popular because they are one of the longest lasting, though in most cases they need to be applied in a professional salon if they are to last. You also have acrylic nails which have always been extremely popular.

These are just a few parts of the beauty business, and you can rest assured that there are plenty of other aspects. It is estimated that the beauty industry brings in $24 billion per year on makeup alone, trailing behind a probable $38 billion in hair care products. These numbers make the beauty business one of the most profitable in the world, and one that impacts the lives of nearly every individual on the planet.